I've been following Molly Ford's blog, Smart, Pretty, and Awkward, for over a year now. I've loved every minute of it. The concept of the blog is simple: each post contains three bits of advice on how to be smarter, prettier, and (less) awkward. Since the simple things in life are often the most captivating, it is no wonder that Molly Ford is as successful as she is. Recently, I set up a couple of interview questions for Molly to answer. She was gracious enough to oblige. Here's how it went:
1. In your guest post on The Future Buzz, you talk a little bit about starting a blog. What are some tips you can give about blogging?
Great question. My best advice that I often give is the Three Month Rule: blog for three months without telling anyone. This gives you time to find your voice in private and confirm that you really like blogging, and it also gives your readers a back log of posts to read and fall in love with for when you do start going public and promoting your blog.
I would emphasize the importance, especially in the beginning while you are growing your audience, of writing consistently. Everything else—the layout of the site, social media promotion, press outreach, etc. can come later.
2. In that same article, you say, "I honestly thought the blog would just be a flash in the pan, just something else I would try, but after a month or so I realized how much I was liking it and just kept writing." What about blogging appeals to you the most?
I think what appeals to me most about blogging is the ability to share something from my heart to an audience that I hope benefits from my writing. I never write a tip that I don’t do myself or wish I had done, so everything I write feels very personal. I like that.
3. Also in the Future Buzz post, you discuss coming up with the idea for SP&A. Where did you get such a unique blog concept?
I honestly wish I had a better answer for this! I knew I wanted to write an advice blog because I don’t want to put super-personal information online, and because I enjoy reading self-help books. Just focusing on “How to be Prettier,” with beauty/fashion tips, was my first thought, but that type of advice wasn’t enough to cover all the topics I was interested in, so I added How to be Smarter. Then I wanted a third topic so the site name would flow well, so I added How to be (less) Awkward to round out the set. I was originally planning for the third section to be called How to be Awkward and have the tips be tongue-in-check and the opposite of what to do, but adding in the (less) made more sense in the long run.
4. Each post on your blog contains three pieces of advice and an inspirational quote. How do you usually discover these items?
I write down ideas for tips all day long. I keep a super long chain of notes in my phone, as well as in a physical notebook I carry around in my bag. I also usually keep a running draft email in gmail of links I’d like to use.
For the quotes, I usually search around for a quote either by a specific author or about a specific topic. Since the quotes are usually the most last-minute thing I include in the post, they are usually the most up-to-the-minute personal: for example, if at that moment I’m feeling happy about a good date or reading a book that references Eleanor Roosevelt, the quote will either be about happiness or relationships, or by Eleanor Roosevelt.
5. After reading the SP&A Press page, it's clear you've developed a following. How has your Internet presence affected your life?
I think about this a lot. I think having an Internet presence has probably affected how new people interact with me, but not the people I’ve known forever. Everyone googles everyone before first dates or job interviews now, so new people probably relate to me differently based on what they have seen online, but not the friends or people I’ve met in real life first or had pre-blog.
6.Based on your blog, you must be a very dedicated individual. How do you stay motivated?
Probably my best tip for staying focused is: no fluff. It it doesn’t add value or make me happy, I don’t do it. There’s just not time.
Probably the best example of no fluff in my life is that I also don’t watch (hardly any) TV. I don’t even own a TV or Netflix account or anything. I know it’s not a popular opinion to say that you don’t watch television, but I really think that not having that in my life leaves me with more free time, which I try to then use wisely.
7. Your About page says that you live in New York City. What are your favorite and least favorite things about living in the Big Apple?
I will cross the four-year mark of living in New York City this year, and I think I love it more than when I first moved here, which is saying a lot because I cried from happiness on my move-in day post-college. New York City is everything, the good and the bad. And there is probably nothing I could say that would be terribly unique to my experience about living here: it’s wonderful, it’s cultured, it’s full of events, it’s expensive, it’s loud, I live in a shoebox. But to paraphrase an email I sent in 2009 to a friend justifying my decision to live in NYC, “I might have anxiety from living in New York, but I would have much worse anxiety about not living here.” New York City is just the place for me. But I also want to be careful about over-romancing NYC, though: it’s not for everyone.
But I would wish for everyone a place they love as much as I love New York. You have to find your New York.
8. Most of your quotes come from famous individuals. Who are your personal role models?
I love Becky Quick from Squawk Box, Bethenny Frankel, and especially Nora Ephron, who has always been my main role model. I also closely follow Sheryl Sandberg’s career and Lori Gottlieb’s writings.
9. It's also clear that you enjoy reading. What are some of your favorite books?
I read mostly non-fiction, with a focus on business, pop psychology, and narrative non-fiction (memoirs, etc). Nora Ephron’s books have probably had the biggest impact on my life in my college and post-college years, but Malcolm Gladwell’s Outliers was also a huge influence to me when I read it. I saw Malcolm working in a coffee shop on the east side once, that was awesome. And of course I love Gretchen Rubin…
10. Finally, since you and I both enjoy The Happiness Project, what habits or practices have you created after reading Gretchen Rubin's book?
The Happiness Project was another total life-changing book for me, and I try not to use clichés like “life-changing” lightly. I just love the idea of small tweaks to make life better—that’s the sort of formula my blog is built around. One of my favorite quotes of the author’s, Gretchen Rubin, is that one of the Secrets to Adulthood is to “Be Gretchen.” I love that phrase: “Be Gretchen!”. She’s talking about it in the context of herself, obviously, but I love the idea of just doing you. There are many things I do that others probably would not enjoy, and vice versa. That’s okay. I just have to Be Molly. That’s really the only person that I can be realistically be 100% of the time anyway.
Molly Ford is such an inspiring woman. She's creative, kind, and self-reliant. As a role model and a person, I consider her to be someone worth admiring. If you've never read Smart, Pretty, and Awkward, go check it out right now. Thanks, Molly!